Rowan is the luxury yarn brand of our industry. The customer buys with this brand not just a yarn, but a lifestyle. As a specialized retailer you show a certain claim with this brand and put the prices of all other products into perspective. The high-quality instructions are not only for inspiration, but are real collector’s items.
Rowan, with its well-rounded and coherent concept, is perfectly suited to encourage customers to buy higher-quality products. Rowan are yarns with which your customers may reward themselves and you put yourself in the spotlight.