Assortment
Brands and partners
Sandnes Garn
Best of Nature
Sandnes is not only the market leader for yarns in Scandinavia, but now worldwide. For customer inspiration, knitting instructions are regularly designed for each yarn quality and published in high-quality magazines. Demand is additionally supported with attractive picture material and modern social media.
The brand is not only fully in line with the Scandinavian trend with its hygge image, but is also topical because of its focus on natural fibers. The color palette is particularly harmonious and meets the taste of a large fan base. Sandnes focuses on continuity, so there is virtually no risk of sales. Free loan models round off the program and always give you and your customers new inspiration to touch and look at.
With Sandnes Yarn you can also present new products to your customers all year round. This gives your customers a reason to come back much more often. Spring/summer and autumn/winter was yesterday – Sandnes offers a year-round season. This allows you to react faster to trends and fashion colors, and your clientele will perceive you as modern and competent, without overburdening yourself financially.
ChiaoGoo
Needles for professionals
ChiaoGoo products are not only beautiful, they are especially characterized by an application-optimized design. With ChiaoGoo crochet and knitting becomes not only easier, but also faster. So your clientele will come back more often to buy new yarn.
With a rock-solid product line, you have no sales risk and benefit from one of the lowest reclamation rates in the industry. You concentrate on sales and do not have to deal with customer complaints.
The numerous fans worldwide are proof of the brand’s success – anyone who has ever worked with ChiaoGoo loves the products and becomes a ChiaoGoo fan. ChiaoGoo offers the perfect needle program for needlework professionals.
KnitPro
Variety that enchants
The KnitPro brand has a style all of its own and enriches many customers with its specialized trade-exclusive products. With its beautiful design and good value for money, the brand has gained many fans in a very short time and is one of the world’s leading brands for knitting and crochet needles and accessories.
Probably by far the best-known product series of KnitPro – Symfonie – enchants with bright colors and thus visually enhances every knitting and crocheting pleasure. Since 2023, the Symfonie family has been enriched by the hand-dyed Symfonie yarn. The beautiful yarn collection has a wide and radiant range of hand-dyed shades. All yarns have OEKO-TEX Standard 100 certification.
KnitPro is the perfect brand for beginners and price-conscious buyers. For advanced and professionals, the KnitPro range is completed by the visually very appealing Mindful product series.
Since 2023, there has been a premium brand in the KnitPro family, Latern Moon. This makes KnitPro the only needle brand to cover all price segments for consumers. A fully comprehensive and rounded product range that no competent specialist retailer should be without.
addi
Luxury for the hands
Genuine “made in Germany” quality – that’s what addi stands for. The philosophy of the brand is simply explained. Anyone who buys addi products gets the very best quality, and has been doing so for almost 200 years now. With a series of innovative product highlights, the brand has shown that it more than understands its craft. The now world-famous and patented classics such as the addiCrasyTrio, the addiUnicorn or the addiNovel needles are produced exclusively by addi and have not only brought a breath of fresh air to the industry, but also set new standards of innovation. The extremely low complaint rate is an additional plus for the specialized trade.
addi – a brand that no competent specialist retailer should be without.
muud
Recognition brand for lovers of handcraft
muud is a Danish lifestyle brand known for its craftsmanship, aesthetics and functionality. For muud, design means so much more than just creating beautiful accessories.
Whether you are a professional or a beginner in knitting, embroidery or crochet, muud’s goal is to design accessories that enrich your creative life. That’s why muud is constantly looking for ways to improve designs to ensure that needlework enthusiasts have everything they need to keep their creative projects well organized and easily accessible – at home and on the go.
Novita
Nordic yarns and designs since 1928
Hanabi & House of Inés
Bringing color to life
Are you looking for high-turnover, high-margin quality fabrics that are exclusive to specialty retailers? Hanabi offers variety, quality, a uniform color code and attractive complementary products such as ribbons, trims and accessories. With its focus on natural fabrics and sustainability (mostly GOTS certified fabrics), the brand is right on trend.
The Hanabi fabric program is complemented by the noble House of Inés fabrics. If you are looking for high-quality designer fabrics, you have found your source. Especially popular are the beautiful own designs of Ines Schleipfenbauer. She is the namesake and creative head of the brand. You can also bring your own design ideas onto fabric with us (from 50m).
Unique selling point of both brands is the delivery from 1m. You order the quantity you need – no financial overload, no pre-order, no discount battles at the end of the season.
Pro Lana & Woolly Hugs
Yarns to fall in love with
The young brand Pro Lana offers an inexpensive and at the same time high-quality yarn collection.
In addition, the range has been enriched since 2015 by the collection of the Woolly Hugs brand, which is designed together with the namesake Veronika Hug. Woolly Hugs offers a collection with varied and modern qualities, which not only takes into account new yarn trends, but also makes sure that all needlework techniques are served. This comprehensively revitalizes the industry and appeals to a wide range of buyers.
Pro Lana and Woolly Hugs are both top-selling yarn brands, even for customers with smaller budgets. With numerous yarn innovations, Pro Lana & Woolly Hugs have meanwhile developed into real trendsetters in the industry.
Hemline
The specialist trade-exclusive haberdashery range
The versatile and comprehensive Hemline haberdashery range is popular worldwide. Over the past 30 years, Hemline has become one of the leading haberdashery brands. Hemline products are sold in over 50 countries. Since September 2022, Hemline is now also available in Germany, Austria and Switzerland.
The 100% plastic-free and recyclable packaging sets new standards in the needlework industry. In doing so, Hemline is doing its part to reduce pollution, leave a low carbon footprint and is tapping into end consumer demand.
Hemline is also involved in the SewAid program – a project that offers women in poor countries the opportunity to learn how to do needlework. It also provides these women with the machinery, equipment and skills they need to start a home-based tailoring business. For more details, visit http://www.sewaid.com
Clover
User-optimized handmade products
The traditional Clover brand is the latest highlight in the plus H product portfolio. Clover offers a comprehensive selection of accessories for knitting, crochet and quilting. There is something for all needlework fans – from beginners to professionals. The “Made in Japan” brand is known for its outstanding products, which not only look beautiful, but are also highly functional.
Each Clover product embodies the essence of Japanese craftsmanship, combining time-honored techniques with innovative design. With Clover, you bring your clientele’s creative visions to life and can present yourself as an expert retailer. At the same time, the Clover program opens up important link purchases for you. Your customers will buy from you more often, because handwork techniques are easier and faster with Clover products.
Knitting Fever
The world of special yarns
The success story of Knitting Fever Inc (KFI) began in 1974 when company founder Sion Elalouf opened his first needlework store in New York. Over the next few decades, KFI has become the leading supplier of quality yarns to the American needlework trade. Because KFI itself grew out of a needlework business, the company understands the needs of the specialty trade like no other.
plus H distributes the specialty trade-exclusive brands Araucania, Louisa Harding, Queensland Collection and Lykke in German-speaking countries. This opens up important unique selling points, additional sales and significantly better margins for you. The qualities no longer have to be imported from the USA in US dollars, with customs clearance and long delivery times, but are available from plus H as single piece items.
Araucania
The magic of South America
Araucania yarns are inspired by traditional South American crafts. The individual beauty of the yarns emerges as artisans mix the colors in the cauldron to create unique shades. These beautiful hand-dyed yarns are supported by needlework books by Cornelia Hamilton, Jane Ellison, Jean Moss, and most recently Jenny Watson, as well as free downloads.
The name comes from the Araucania region of Chile. The region is also called Chilean Switzerland, and its climatic characteristics make it ideal for producing high-quality wool. Due to the high temperature differences between day and night, the yarn from this region is particularly fine and soft.
Each yarn is unique – just like the knitters who work with it and bring the yarn to life.
Queensland
Find the special
The Queensland collection is inspired by the landscape and natural beauty of the Australian continent. The yarn brand is just as diverse as the continent. The well-balanced assortment with beautiful colors and color gradients is also characterized by its high quality standards and has not only become a pioneer in the field of sustainability, but also a real trendsetter.
The name Queensland was chosen not only because of its connection to the largest coral reef system on earth, but also because of the meaning of the name “Land of the Queen”. Queensland yarns are truly as vibrant and colorful as the Great Barrier Reef, and at the same time as enchanting and sublime as a queen.
The brand is best known for its recycled yarns made from old jeans. This is not only absolutely resource-saving, but also fully in line with the sustainability trend.
The yarn brand has since expanded to include qualities such as FALKLAND, KATHMANDU and SHETLAND LITE. What all qualities have in common is that they reflect the exoticism and diversity of nature and thus convey a feeling of connection with our earth.
Louisa Harding
Timeless and romantic
Louisa Harding is not only the name giver, but also the creative head of the collection. Her signature is clearly visible in the charming yarns.
Ever since she was little, Louisa Harding has been making clothes. She studied textile design at the University of Brighton (England) and interned at Rowan Yarns in Yorkshire during her studies. After eleven years at Rowan, she and her husband Stephen, a photographer, began developing the Miss Bea knitting book series, inspired by their children Belle and Oscar. In 2005, she launched her own yarn line, Louisa Harding Yarns.
The beautiful yarns and colorways are simply irresistible. Professional instruction booklets add to the brand’s appeal. Louisa is known for her masterful and delicate stitch combinations (especially cable stitch and lace) as well as her beautiful embellishments. The fashionable, feminine projects range from capes, collars and cowls to gloves, hats, handbags and scarves. Always setting new fashion trends, Louisa creates a sense of ultimate luxury. Knitting enthusiasts of all levels will be appealed to and delighted by her yarns and tutorials.
Lykke
Needles that make you happy
Lykke – named after the Norwegian word for happiness – stands for handwork needles made of especially high-quality material and thoughtful design, with which it is simply fun to knit or crochet. The needles, handmade from birch wood, come from the Kathmandu region (Nepal). There, the needles are made by specially trained local staff. Lykke thus not only stands for quality and design, but also makes a valuable contribution to the development of the local economy in Nepal. A part of Lykke’s sales goes to social support programs for the employees and their families. Thus, buying Lykke products not only makes you happy, but also gives happiness back to the people who create Lykke products.
Tulip
Queen of needles
Tulip is based in the Hiroshima region, which has over 300 years of needle-making tradition. Samurai started making needles back then and used their knowledge of ironworking in sword making. The brand combines traditional craft techniques with the latest technology and is the favorite of many handworkers. Only sewing, crochet and knitting needles of absolute premium quality are produced.
Tulip is guided by the Ikigai philosophy, which roughly means “that which makes life worth living”. The goal of the company and all its employees is to help their customers enjoy life every day. Customers from over 50 countries worldwide now appreciate the high quality of Tulip masterpieces.
Tulip is particularly proud of the certification of its ETIMO Rose crochet hook set as a Hiroshima brand. This not only testifies to the high quality of the products, but also shows the company’s deep roots in the tradition of the region and the industry.
Rowan
The luxury yarn
Rowan is the luxury yarn brand of our industry. The customer buys with this brand not just a yarn, but a lifestyle. As a specialized retailer you show a certain claim with this brand and put the prices of all other products into perspective. The high-quality instructions are not only for inspiration, but are real collector’s items.
Rowan, with its well-rounded and coherent concept, is perfectly suited to encourage customers to buy higher-quality products. Rowan are yarns with which your customers may reward themselves and you put yourself in the spotlight.
Seeknit from Kinki Amibari
The bamboo specialist
Kinki is the cultural center of Japan with the famous cities of Kyoto and Nara. Amibari means knitting needles. The company thus carries both the where and the what already in its name. Kinki Amibari’s mission is to promote and support knitting and crochet culture worldwide. The company has been doing this for over 100 years now. With Seeknit products, knitting and crocheting is made easier for you. Try it and feel the joy that can be experienced through handwork with Seeknit.
MEZ
The joy of handcraft
The products of MEZ are a real “must have” for the specialized trade. The solid program with brand names such as Regia, Anchor and Schachenmayr are established sales pillars that customers seek out. The regular new products are inspired by current trends and encourage consumers to keep trying something new. Through attractive instructions – in analog or digital form – MEZ provides the needlework community with countless ideas for creative projects and thus sustainably supports sales.
Prym
Everyone needs something from Prym every day
The success of Prym is obvious. The brand is so well known that Prym products are specifically requested by end customers. With the Prym range, you appear competent and can sell at significantly better prices. With regular innovations and strong marketing, the global market leader repeatedly generates targeted customer interest and demand for the specialized trade. Prym, the sales guarantor that should not be missing in the specialized trade.
Gütermann
The all-purpose sewing thread
The right sewing thread is the key to success. In addition to the All Sewer, Gütermann offers other embroidery and sewing threads made of different materials and in a huge range of colors. A wide range of accessories and creative ideas for inspiration complete the assortment. The TOP quality convinces beginners and professionals and opens up a very wide range of buyers due to the trend towards do-it-yourself. The specialized trade is supported with strong online marketing and professional sales brochures.
Vlieseline von Freudenberg
Things are easier with Vlieseline
Vlieseline is indispensable in the needlework sector and stands for high-quality, well thought-out interlinings. With Vlieseline, everything succeeds safely and easily – customers are satisfied and buy again. The specialist trade is supported with many helpful and technical tips and great marketing material.
Staedtler
Immerse yourself in the world of creativity!
With its products, Staedtler stands for inventiveness, creativity and inspiration. Particularly attractive for handcraft retailers are the additional sales during the “slack season” from May to August. Ideal display solutions for takeaway items are available for the checkout area. The Staedtler range is additionally strengthened by the strong-selling Pritt brand – one of the best-known adhesive brands in the world.
